Jo Curley Founder of Choosing Strength
Here to help you navigate, transition, and conquer perimenopause and all the symptoms that come with it: from thyroid and gut health, to hormones and weight gain, Choosing Strength is here for you.
My Background
My journey into holistic health began in 2005, when my daughter developed unexplained symptoms that conventional doctors dismissed — often leaving me feeling unheard, overwhelmed, and even blamed. It took 13 years and a diagnosis at Mayo Clinic to get real answers. In the meantime, I dove deep into holistic wellness, determined to understand what was being overlooked.
I started with a background in Athletic Training, strength coaching, and group fitness — but after being diagnosed with Hashimoto’s in 2015 and told once again that “nothing could be done,” I knew there had to be more. That led me to massage therapy, deeper nutrition work, and ultimately becoming a Functional Diagnostic Nutrition Practitioner (FDN-P).
Now, I use root-cause functional testing and a practical, real-life approach to help midlife women navigate the messy middle of perimenopause — from thyroid issues and gut imbalances to hormones, energy, and weight changes.
As a working mama myself, I know what it means to juggle a lot while feeling like your body is changing faster than you can keep up with. My mission is to make wellness feel doable, grounded, and sustainable — not restrictive or rooted in outdated advice from 1985.
Through my Choosing Strength Foundations™ program, I guide women step-by-step to reconnect with their bodies, get real answers, and feel strong, supported, and seen.
Are you ready to change your life?