The Choosing Strength Storefront

Eat Without Worry. Sleep Like a Baby. Get Strong AF.

Your one-stop shop to balance your hormones in perimenopause — with testing, membership, and resources designed for busy moms stepping into their next chapter.
ALIGNED  |  STRONG  |  CONNECTED
Explore The Offerings
You've Struggled Long Enough

It's Time To Invest In You.

You've read the books. Tried the protocols. Googled at 2am. And yet — the belly won't budge, sleep is broken, and your energy is running on fumes.

You don't need another program guessing at what's wrong. You need real answers, a clear plan, and someone walking with you step by step. That's what lives here.
Membership + Testing Paths

Choose Your Path Forward

Whether you're ready to dip your toes in or dive all the way in with a full functional workup — there's a step here waiting for you.
The Membership
Start where you are — no testing required.
  • Master Your Hormones Blueprint included
  • Vault of resources & recipes
  • Hormone-aligned workouts
  • Private community & weekly group calls
$99/mo · cancel anytime
Join Now
POPULAR
+ Full Blood Lab Panel
Membership + a complete functional blood workup.
  • Everything in The Membership
  • Full functional blood panel
  • Recorded interpretation
  • 1:1 Zoom review call
  • Unlimited private messaging
$997 today + $99/mo
I Need This
Full Functional Deep Dive
The whole picture — root-cause answers.
  • Blood + GI Map + DUTCH + HTMA
  • Everything in the membership
  • 4 follow-up private calls
  • Unlimited private messaging support
$2400 today + $99/mo
I'm All In
Not Ready For The Membership?

Grab A Standalone Resource

Start small. Take the first step today with a resource you can put into action tonight.
Balance Your Hormones Master Blueprint
The complete daily non-negotiable framework — sleep, eat, move, and rebuild your hormones without the guesswork. Includes the Mix & Match Balanced Plate guide.
$49
Get The Blueprint
Sip Nourished
Cocktails & drinks that actually support your body — adrenal, potassium, magnesium, liver & bile support in every sip. Perfect for the wind-down hour.
$5
Grab Sip Nourished
Mix & Match Balanced Plate
Exactly how to build hormone-supportive plates for this stage of life. No macros to obsess over — just a simple, repeatable system. (Included in the Master Blueprint.)
$5
Get The Guide
Jo Curley
Why Work With Me

I've Walked This Road, Too.

Hashimoto's. COVID heart. Tanked hormones. Burnt-out adrenals with rock-bottom cortisol. PTSD. Mold illness. MCAS. I've lived it — and rebuilt from it.

As an FDNP, I combine functional testing with holistic wellness so you get real answers and a step-by-step path — not another blanket protocol. Also,
What I do is different (in a good way;))

I have been in the sports and fitness world for YEARS (yes I'm aging myself) but let me tell you, I love my continuing ed! I have certifications in Athletic Training, Strength training, Yoga, and Massage Therapy, Holistic Nutrition & Health coaching, but after a while I realized that each of these specialties on their own were amazing, but the clients I was working with needed more than just strength, or just yoga, or just massage! I needed to put the best pieces from each of these individual programs into simple, fast, and effective routines, that they could take and do on their own, everyday! It's impossible to do all the things all the time, especially if you are trying to figure it out on your own...and the results from these programs have been exactly what we all need in our world these days. Simple, effective, easy to follow, and fast.
This next chapter of your life? It gets to feel good.
Your Next Chapter

Aligned. Strong. Connected.

The kids may be leaving the nest, but this is YOUR season now. Let's build the body, hormones, and life that carry you into it beautifully.
Choose Your Path